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Experience first-hand the very best technology solutions for your industry


Based at our 25,000 sq. ft purpose-designed facility in Newark, Nottinghamshire, our Innovation & Customer Experience (ICE) Centre offers visitors an engaging, immersive experience, seeing first-hand the best technology solutions available across many industries.

What is the ICE Centre?


The ICE Centre is kitted out with the latest business technology including interactive, state of the art industry- and solution-themed zones. Customers can attend solutions labs and see forward-thinking solutions in action first-hand, helping them to understand how new technologies can solve their business challenges, increase their productivity, and gain more control over their technology estates.

The space has been perfectly designed for our customers and partners to hold meetings and events, with a café, auditorium, various types of work and break out spaces, ample technology, interactive meeting and training rooms and relaxation and concentration areas.

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ICE Centre expert showing customer technology in the retail zone

Your gateway to transformative technology solutions


The Innovation and Customer Experience (ICE) Centre is more than just a facility - it’s your gateway to transformative technology solutions tailored to your business needs.

  • Tailored solutions: Receive bespoke recommendations designed to address your specific operational challenges and goals.
  • Hands-on experience: Test cutting-edge technologies in a simulated, real-world environment, helping you make confident, informed decisions.
  • Collaboration with experts: Work with industry  and technology experts who are dedicated to solving your business challenges.
  • Enhanced efficiency and ROI: Explore solutions that streamline processes, reduce costs, and enhance customer experiences.
  • Future-proofing: Gain insights into emerging technologies to stay ahead of the competition and secure your business's future growth.

What to expect at the Innovation & Customer Experience (ICE) Centre


From the moment you arrive, you’ll experience a tailored journey designed to address your business's unique needs.

  • Personalised sessions: We start by understanding your operational challenges and aspirations, crafting a bespoke Solutions Lab session to meet those goals.
  • Interactive demonstrations: Explore and test a wide range of cutting-edge technologies in a dynamic, hands-on setting.
  • Actionable insights: Receive expert advice and comprehensive evaluations to guide your decision-making.
  • Real-world testing: Test solutions in an environment akin to your business to ensure they align with your operational realities.
Customers using the packing bench in a Solutions Lab
ICE Centre expert showing how the self service kiosk works in the retail zone

Attending a Solutions Lab for your business

Here’s how your journey unfolds when you attend a Solutions Lab at the ICE Centre:

  • Initial consultation: Share your business goals, challenges, and aspirations with our team.
  • Tailored planning: We design a customised session focused on your operational needs and desired outcomes.
  • On-site experience: Visit the ICE Centre to engage in hands-on testing, demonstrations, and collaborative problem-solving.
  • Comprehensive feedback: Receive a detailed report summarising insights, recommendations, and next steps for implementation.
  • Ongoing support: Benefit from continued assistance as you integrate and optimise your chosen solutions.

REQUEST A SOLUTIONS LAB

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Transport & Logistics Zone

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Field Services & Utilities Zone

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Retail Zone

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Hospitality Zone

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Warehouse Zone

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Manufacturing Zone

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Healthcare Zone

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Construction Zone

COMING SOON

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Bespoke Solutions

We can build bespoke solutions for all (well, almost!) business challenges

Why choose The Barcode Warehouse

With decades of combined experience, our team brings unparalleled industry knowledge to every session, ensuring you receive the expertise you can trust. Our clients consistently see measurable benefits, from enhanced efficiency to improved customer satisfaction.

The ICE Centre provides a unique, interactive environment that blends innovation with practical application, offering an immersive experience like no other. From initial consultations to post-implementation support, we are with you every step of the way, delivering end-to-end assistance to meet your business needs.

See what our ICE Centre visitors had to say

Boots logo

"I was extremely impressed with the set up, professionalism and scale of the organisation."

Centred Solutions logo
"From the initial warm welcome all Barcode Warehouse Staff displayed a very high degree of professionalism & Knowledge, The displays are well thought out, with a variety of products to interest everyone who visits . Truly excellent, Bravo."
Optimum Medical logo
"I really liked the layout of the ICE center, being able to see the equipment in real world scenarios helped me visualise a lot better."
Baxi logo
"The layout of the building is brilliant as it really shows how it can be utilised in the different situations, helps you to visualise how it can be used in our business and the benefits it would bring."
Motorfinity logo
"Very well organised, great hospitality, everyone was so friendly and welcoming. Fantastic to see the ICE centre and I had no idea The Barcode Warehouse offered so many solutions to so many different industries. The talks were informative, engaging and interesting."
Yusen Logistics logo
"I can't thank The Barcode warehouse staff enough for the hospitality that was laid on for everyone and for the friendliness of all staff. I have met with Matt and Lisa previously and it was refreshing to see all staff that I interacted with were as knowledgeable and passionate about working for TBW."

Highlights from the ICE Centre

The Barcode Warehouse Business Technology & Innovation Event - June 2023

The Barcode Warehouse Transport & Logistics Event: Innovation & Sustainability in Last Mile Delivery

The Barcode Warehouse and Samsung rugged technology event - September 2023

The Barcode Warehouse Hospitality Technology Solutions Showcased in ICE Centre

Showcasing Hanshow Electronic Shelf Labels (ESLs)

Explore The Barcode Warehouse's Innovation & Customer Experience Centre

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