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Meet our leadership team

We’re entrepreneurs, innovators, strategists, enablers and tech enthusiasts

‘People buy from people’ and helping you work smarter, faster, better means having an experienced, passionate and multi-skilled team leading our business. Meet the people behind a business that meets your challenges, improves your performance and keep its promises. 

"This is, and always will be, a people-run business, a business where people go the extra mile and look to innovate and lead the sector." - Ross A Lee,  Chairman & Founder

Ross A Lee - Chairman

Ross A Lee - Chairman 

Ross formed our business in 1986 as Trent Valley Labels. After solid growth TVL Systems was formed to cover the original company’s expanding product and service portfolio. These business units were combined under ‘The Barcode Warehouse’ brand, which was incorporated in 1999.

In his role as Chairman of Barcode, Ross continues to promote his business philosophies – ‘customer is king’, ‘people buy from people’, and ‘always exceed expectations’. These principles have continued to drive the continued year-on-year growth of the business.

Ross is a hands-on chairman and is involved in regular planning and strategy meetings. He also provides important external exposure for Barcode at key supplier conferences (including global brands such as Motorola and Honeywell), where new technology and product road-maps are formed.

Luke Johnson - IT Director

Luke Johnson - IT Director

Luke joined Barcode in 2017 to support its strategic focus on the use of technology as a way of enhancing its managed services offering and gaining wider operational efficiencies. Luke has spent most of his career working in the IT and Telecoms industry, most recently with 13 years at the Managed Services technology business, Timico, where he held a number of senior roles including both IS Director and Customer Operations Director. At Timico, Luke managed a number of complex system migrations following business acquisitions as well as managing their instance of the ServiceNow platform. He is now focused on using this experience to drive wider use of ServiceNow following Barcode’s investment in this market leading ITSM platform in 2015.

Joanne Lee - HR & Customer Services Director

Joanne Lee - HR & Customer Services Director

Another family member, Joanne began working for Barcode in 1986 when the business formed as Trent Valley Labels. After solid growth TVL Systems was formed to cover the original company’s expanding product and service portfolio. These business units were combined under ‘The Barcode Warehouse’ brand which was incorporated in 1999.

Joanne’s role encompasses managing the Customer Service Team and the engineers and technicians in the Barcode Service Centre. As our HR Director Joanne has successfully created, implemented and managed our HR policies and processes as necessary as we grew from just a team of three people to more than 200 in a business with revenues now exceeding £50M. She is responsible for the company’s Management Systems, incorporating ISO 27001 and ISO 9001. 

Ross J Lee - Business Development Director

Ross J Lee - Business Development Director

Ross first developed a passion for the family business while working with us during his school holidays. He then joined Barcode full time aged 18, immediately after leaving Nottingham High School in 2002. Armed with a solid overview of the business, Ross spent his early years at Barcode developing his skills in e-commerce. With the success of the Barcode Warehouse website, this is where he maintains his focus today.  As part of the management team Ross works with colleagues and key partners to ensure that the company continues to adapt and embrace industry and technological trends. He is also committed to meeting the ever-evolving needs of our customers, helping them improve business performance and maintaining Barcode’s position as market-leader.

Sal Hadjoudj - Support Services Director

Sal Hadjoudj - Sales Strategy, Technology & Innovation Director

An MBA graduate, Sal has 20 years’ experience of working in blue chip companies such as Cisco Systems, Thompson Reuters and Ford Motor Company. He has held positions in Process Methodology, Project/Programme Management, operations management and director level roles. Sal has extensive IT and support service experience, typified by qualifications in ITIL, PRINCE2, PMI and 6 Sigma. Having joined Barcode in 2012, Sal is one of two key leaders in our Managed Services division, managing our Project Management, Build & Release Management, Service Delivery, Quality & Metrics and Managed Service Desk teams.

Joanna Jagiello - Marketing Director

Joanna Jagiello - Marketing Director

A BA(Hons) Advertising & PR graduate and Member of the Institute of Charted Marketing (MCIM), Jo joined the business in 2020 with over 15 years’ experience in both strategic and hands-on roles, within private and public sectors, B2C, B2B, D2C, demand and lead generation, inbound marketing, marketing automation, eCommerce and stakeholder communications. With notable experience across technology, software, SaaS and professional services industries; Jo brings a wealth of experience of business growth strategy underpinned by business wide automation, analytics and integrating sales and marketing operations.

Miles Warriner - Enterprise Sales Director

Miles Warriner - Enterprise Sales Director

Having graduated in Economics from Leeds University, Miles has 25 years’ experience in senior sales and account management within Large Blue Chip Organisations and the Public Sector. Before joining Barcode in 2011, Miles spent 13 years as Head of National Accounts at Neopost. Here he was responsible for building a team that managed their largest customers through the challenges created by the liberalisation of the UK postal market including DSA, digitalisation and pricing in proportion. At Barcode, Miles is responsible for a team of Enterprise Account Managers that develop and manage large mobile device projects with large corporate clients across the retail, T&L, Field Service and Government sectors.

Mark Duignan - Technical Services Director

Mark Duignan - Technical Services Director

Before joining Barcode in 2004, Mark worked at both the Wolseley Group and Dixons Group, managing a rapid response warehouse and logistics operation. At Barcode he started as a field service engineer before progressing to Technical Services Manager and then to his current role as Technical Services Director. One of two key leaders in our managed services business, Mark manages a team of 70 technicians looking after 165,000 mobile devices that are supported through the company’s next day advance replacement programme. It’s his responsibility to ensures that all service fulfilment and project fulfilment requests are shipped as per agreed SLAs. He’s also responsible for ensuring that fully configured equipment and customer consumables are delivered right first time, every time.

Jayesh Batavia - Business Development Director (Sales)

Jayesh Batavia - Business Development Director (Sales)

Jayesh has a wealth of experience, with over 30 years in the Auto ID and Barcoding Industry, he's held multiple senior positions including; Sales Director, EMEA Sales Director and Business Development Director – Sales.

Before joining The Barcode Warehouse in 2014, Jayesh was responsible for developing channels for printer manufacturers, also creating a channel of resellers for major distributors and responsible for managing major accounts..

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