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17 Dec 2025 | 08:00

Cost-effective AI camera technology arrives at TBW as Shelfie joins retail technology portfolio

The Barcode Warehouse has expanded its retail technology portfolio with the addition of Shelfie, an AI camera technology designed to help retailers address ongoing challenges around shelf availability, pricing accuracy and loss prevention.

The vision-led platform provides real-time insight into on-shelf conditions, enabling retailers to improve stock replenishment and maintain accurate pricing while reducing operational risk.

By combining Shelfie’s AI-driven capabilities with The Barcode Warehouse’s expertise in solution integration, training and ongoing support, the partnership strengthens TBW’s ability to deliver practical, scalable retail technology solutions that address some of the sector’s most persistent operational challenges.

In today’s competitive environment, where margins are tight and expectations high, Shelfie provides retailers with the tech to stay ahead. Using existing in-store camera infrastructure, the platform delivers continuous monitoring of stock levels, price labels and compliance risks. More than simply capturing images, Shelfie uses AI to identify patterns in demand, alert staff to stock gaps in real time and flag unusual movements that may point to theft.

Already trusted by international retailers including Tesco and Walmart, Shelfie is proven across a wide variety of environments, from supermarkets and convenience stores to large-format stores. Smaller operators, often running with limited staff, also stand to benefit from automation that can reduce inefficiency and lighten workloads.

Shelfie’s versatility extends beyond traditional retail. It can be deployed in warehouses, logistics hubs and forecourts to monitor compliance, improve stock accuracy and reduce operational risk, whilst also helping protect staff and customers.

With The Barcode Warehouse as a delivery and integration partner, retailers can embed Shelfie into daily operations quickly and effectively, ensuring that insight translates into immediate action on the shop floor.

Yehia Oweiss, Vice President EMEA at SHELFIE said: “Our vision is to bring intelligence and automation to every corner of the retail environment without requiring costly new infrastructure. This combination of advanced AI and practical deployment represents a rare opportunity for retailers to modernise shelf management processes that remain in many cases surprisingly archaic.

“At a time when timing is everything, the adoption of intelligent automation may prove the decisive factor in retaining customer loyalty and remaining competitive.”

Jason Datt, TBW’s Enterprise Retail Account Director, said:

“Shelfie strengthens our expanding retail technology offering and demonstrates our commitment to bringing the very best in innovation solutions to support our customers.

Jason added: “Shelfie's capabilities can be extended beyond the shelf edge, the system can be trained to alert compliance issues to support health and safety and even identify known shop lifters as they enter stores. I look forward to inviting and welcoming retailers to our Innovation and Customer Experience Centre, where they can see Shelfie in action and look at how can solve specific operational challenges. “

Read more about the power of AI Camera technology on shelf management and retail

More about Shelfie

The Shelfie solution is designed for meet a wide range of uses:

  • Helps store managers and operations directors who want to cut inefficiency and protect profit margins.
  • Enables loss prevention and security teams seeking to reduce shrinkage and detect organised theft.
  • Delivers health and safety managers tasked with compliance and risk reduction a monitoring solution.
  • Supports retail staff who benefit from real-time alerts that ease workload and improve focus on customer service.
  • Provides senior executive leaders with a solution to modernise operations and differentiate on customer experience.

Head to the Shelfie product page to find out more and to book an appointment with our Enterprise Retail Expert.

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